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Molson’s altered concerts | Strategy Online

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CPG Connect | Status: is encouraging members to get involved i... Read more
Posted in September
Megan Haynes

Molson is trying to extend summer with a new concert series. But don’t expect to see these shows at Molson-named amphitheatres.

The beer brand is kicking off its new shows in unexpected places, and instead of buying tickets, the only way to get past the velvet rope will be if you win your spot.

http://strategyonline.ca/2014/09/08/molsons-altered-concerts/
 

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